Best AI Software to Generate Video (2026)

AI video tools have changed how brands approach content creation. What used to take weeks can now be prototyped in hours, sometimes minutes. But while AI can generate visuals fast, choosing the right tool makes the difference between content that feels automated and content that actually connects.

Below are some of the best AI software options for generating video, broken down by what they do best and when it makes sense to use them.

Runway AI

Best for: Creative AI video generation & editing

Runway is one of the most advanced AI video platforms today. It allows creators to generate visuals from text prompts, remove backgrounds, apply cinematic effects, and experiment with AI-driven motion.

Why it works

• Strong for creative experimentation and visual storytelling
• Excellent for rapid ideation and early-stage concepts
• Useful for social ads, mood visuals, and short-form content

Where it falls short

• Final outputs often need human refinement for brand-level polish

Synthesia

Best for: AI presenter and explainer videos

Synthesia focuses on script-to-video workflows using AI avatars. It’s widely used for corporate, training, and internal communications.

Why it works

• No filming or voiceover recording needed
• Supports multiple languages
• Very fast turnaround for informational videos

Where it falls short

• Limited creative flexibility for motion-heavy or expressive storytelling

Pika Labs

Best for: Text-to-video concepts and experimental visuals

Pika Labs shines in turning short text prompts into animated visuals. It’s especially useful for exploring ideas before committing to production.

Why it works

• Quick visual output from simple prompts
• Great for storyboarding and creative testing
• Helps teams visualise abstract ideas early

Where it falls short

• Less control over consistency and branding

Descript

Best for: AI-assisted video editing and repurposing

Descript isn’t about generating video from scratch, it’s about editing smarter. You can edit video like a document, auto-generate captions, and quickly repurpose long content.

Why it works

• Perfect for podcasts, interviews, and talking-head videos
• Makes editing accessible for non-editors
• Strong for social cut-downs

Where it falls short

• Not designed for animation or cinematic visuals

Pictory AI

Best for: Turning long content into short videos

Pictory excels at summarising long videos or articles into short, shareable clips.

Why it works

• Automatically highlights key moments
• Fast subtitle and format generation
• Ideal for content repurposing at scale

Where it falls short

• Best used as a supporting tool, not a primary creative platform

How Brands Should Actually Use AI Video Tools

AI works best when it’s used strategically, not as a shortcut.

• Use AI for speed: concepts, drafts, variations
• Use humans for meaning: story, pacing, emotion, brand voice
• Combine both: AI accelerates production, humans ensure relevance

For social content and internal videos, AI-generated outputs can be enough. For campaigns, product launches, or brand films, AI should support, not lead.

Also read: Is AI Replacing Animators? The Real Answer (From Inside the Industry)

Frequently Asked Questions

1. Is AI video generation good enough for brand campaigns?

AI is excellent for drafts and exploration, but brand campaigns usually require refinement, consistency, and emotional nuance that AI alone can’t deliver.

2. Will AI replace animators and video creators?

No, but it will change how they work. AI handles repetitive tasks, while creators focus on creative direction, storytelling, and problem-solving.

3. What’s the best AI video tool for social media?

Runway and Pika Labs are popular for fast social visuals, while Descript is great for repurposing existing content.

4. Can AI videos feel premium?

They can, but only when paired with strong creative direction, brand systems, and thoughtful motion design.

5. Should brands rely fully on AI for video?

AI is best used as an accelerator, not a replacement. The strongest results come from combining AI efficiency with human creativity.