Using 3D Anamorphic & FOOH to Mark Milestones Across Digital Platforms

When attention is scarce and scrolls move fast, moments matter. That’s why brands use 3D Anamorphic and FOOH visuals to celebrate milestones—like launches or campaigns—in ways that feel larger than life, even without a billboard in sight.

Beyond Static Ads: Why 3D Illusion Displays Work

What sets 3D Anamorphic apart from traditional motion design is how it plays with space and perspective. When a lion jumps out of a wall or a sneaker spirals in mid-air, our brains react. This optical illusion is far more effective at grabbing attention than conventional flat images.

These 3D illusion displays tap into a growing demand for experiential content. They're not limited to on-site screens; they can live online, be reshared on social platforms, or adapted into virtual environments. Because of this, they are ideal for hybrid digital initiatives.

Introducing FOOH: Fake Out of Home

In places where installing physical media isn’t feasible, brands are turning to Fake Out of Home tactics. FOOH refers to digital content that mimics large-scale installations—like oversized billboards or LED façades—but exists only in CGI.

Whether marking a store opening or launching a new initiative, FOOH gives brands the flexibility to simulate large-scale visibility in digital-only campaigns.

The benefit? Brands can simulate the look and feel of premium advertising real estate without needing physical permits. With high-end rendering and camera tracking, these virtual illusions still feel grounded in the real world, making them ideal for social virality and brand storytelling.

Modular Storytelling with Digital Billboards

Scalability is a key benefit of employing CGI-based images or digital billboards. The same asset can be repurposed for:

• Lobby or retail LED displays
• Internal digital signage
• Social media animations
• AR filters and immersive web experiences

This helps brands extend one creative idea across digital platforms—maximizing reach without recreating assets from scratch.

A Visual Approach to Celebrating Milestones with 3D Anamorphic 

SGX’s campaign highlights how 3D Anamorphic visuals and animation can amplify brand presence without relying on physical installations or deep storytelling. Designed to mark a key financial milestone—the launch of a new IPO—Ellie’s team created two 3D animations tailored to the unique façade of the SGX building. 

Rather than functioning as narrative-driven content, the focus was on creating high-impact visual cues that marked the significance of the moment. The content was then adapted and deployed across SGX’s internal vertical digital screens and TV displays, and extended for social media and digital use as well — ensuring the celebratory tone stayed connected across multiple touchpoints through a cohesive visual language.

This shows how 3D Anamorphic can offer a fresh and effective way to highlight important brand moments across digital platforms.

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