3D Anamorphic animation - Advanced Remanufacturing and Technology Centre (ARTC)
What We Do
Setting the Tone with Immersive 3D Storytelling
The 3D animated visual, starting with a focused sequence storyboard to capture the essence and narrative effectively, deciding on the most important factor to capture the attention of the visitors the moment they step into the facility. Through detailed 3D modeling and texturing, the team created realistic and engaging visuals. The process culminated in animating these elements into a dynamic, immersive 3D anamorphic video, which was then prominently displayed at the newly installed L-shaped screen near at the entrance of the facility. This is to give a glimpse of what the visitors are about to experience inside.
The Future in Motion
This storyboard captures a futuristic transformation journey inside a high-tech manufacturing lab, visualized through 3D anamorphic animation. As the animation progresses, the sterile industrial space begins to evolve. A glowing seed is introduced, symbolizing innovation and sustainability. Gradually, nature takes over: plants grow, light floods in, and the once-mechanical environment becomes a thriving green ecosystem.
The sequence combines precision, storytelling, and environmental transformation to engage viewers in a seamless narrative of progress, from technology to regeneration. This visual metaphor reflects the potential of smart manufacturing to co-exist harmoniously with sustainability and innovation.
Beyond the Screen: 3D Anamorphic for Real-World Impact
The 3D anamorphic is used to create an illusion of the objects coming to life for an immersive experience and realism. This technology can be effectively utilized across a variety of screens and projections such as indoor digital screens (In malls, airports, and other indoor spaces) and other outdoor digital displays like LED billboards and building facades, offering unique opportunities for brands and organizations to engage with their audiences in diverse environments with ample interaction space.
