Lazada 12.12. Campaign Identity
Collaborated with Lazada regional team, we developed art direction for campaign identity including typography logo, animated mascot, and 3D graphics that were distributed across Asia Pacific.
Lazada 12.12 Campaign Identity Design
Delivering a dynamic and engaging visual identity tailored to elevate the festive shopping experience
developed a distinctive art direction for Lazada’s 12.12 campaign, crafting a cohesive campaign identity that included a bold typography logo, a playful animated mascot, and captivating 3D graphics. Distributed across the Asia-Pacific region, the campaign’s visual assets brought consistency and vibrancy, amplifying Lazada’s presence as a leading e-commerce platform during its signature shopping celebration.
New Block
Lazada 12.12 Various usage of the campaign logo treatment in horizontal and vertical format
New Block
3D Main Campaign Logo
Various heartshape icons derived from the main logo to be used in various purposes such as housing countries' brand ambassadors, branded key visuals, as well as for housing Lazzie, the lovely mascot
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