3D AnamorphicMartell N’oblige
Martell N'oblige 3D Anamorphic
What We Do
Martell aimed to elevate its N'oblige lineup through a captivating advertising campaign. The objective was to captivate and engage consumers in a crowded marketplace, enhancing brand awareness and perception. To achieve this, Ellie, in partnership with JCDecaux, was tasked to create an innovative visual experience that would stand out in the competitive spirits market.
Design Identity
Turning a storyboard into a showstopper
on the streets
Ellie crafted a 15-second 3D animated visual for Martell's N'oblige lineup, starting with a focused storyboard to capture the essence and narrative effectively. Through detailed 3D modeling and texturing, the team created realistic and engaging visuals. The process culminated in animating these elements into a dynamic, immersive 3D anamorphic video, which was then prominently displayed across Singapore's bus shelters, capturing the attention of viewers with its innovative execution.
One Technique, Endless Possibilities
The Martell campaign proved that immersive visuals don’t need to stay in one place. Anamorphic content travels well—from indoor displays to massive outdoor screens.
The 3D anamorphic visual technique used in the Martell N'oblige campaign demonstrates a versatile application potential beyond bus shelter digital displays. This technology can be effectively utilized across a variety of screens and projections such as indoor digital screens (In malls, airports, and other indoor spaces) and other outdoor digital displays like LED billboards and building facades, offering unique opportunities for brands and organizations to engage with their audiences in diverse environments.
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