National University Of Singapore Brand

Motion graphics is a great medium to connect and communicate this newly launched course in a way that’s easy to understand by showcasing the course’s activities with some graphical elements.

To effectively promote the Coastal Protection and Climate Change (CEE) course, We proposed a motion graphics brand video as a fresh alternative to traditional corporate videos. This modern format, combining mixed media and kinetic typography animation, was designed to resonate with the younger generation. Not only is it cost-effective, but it also effectively conveys the course’s impact and benefits in a concise, visually engaging manner.

Styleframes are representation of how the final animation will look like. Styleframes give you an overview of look and feel of the video that we are about to create.

The campaign aimed to increase awareness by highlighting the impact and benefits of the course. Instead of a traditional corporate video, which requires extensive preparation, we proposed a new approach: a motion graphics brand video that combined mixed media with kinetic typography animation. This modern and short format is not only cost effective, but also appeals to the young generation, the prospective students.