Simmons World Class Sleep

What We Do

Campaign identity for the launch of SIMREST, Simmons’ first voice-activated adjustable bed in Singapore. Our Role in this project includes creative direction for campaign narrative, art direction and campaign identity that includes the production of prints, digital collaterals and its launch 3D animation brand video

A testament to the brand’s mission for unparalleled sleep experiences.

Delivering an Innovative Campaign for Simmons’ First Voice-Activated Adjustable Bed in Singapore

We took the lead in shaping the creative direction for the SIMREST campaign, crafting a narrative that highlights innovation and comfort. Developed a cohesive campaign identity that encompassed art direction, production of visually compelling prints and digital collaterals, and a captivating 3D animation brand video for the product’s launch. This integrated approach ensured a seamless and impactful introduction of Simmons’ groundbreaking product to the Singapore market.