3D Anamorphic & DOOH
Most brands discover 3D anamorphic OOH after seeing someone else do it well.
The visual stops you. You take out your phone. You share it. That moment is the result of a strong idea, built for the right screen, with a creative system behind it. We are Ellie, a CGI and motion studio in Singapore. We create 3D anamorphic content for brands that want to own a moment in the real world, and extend it far beyond the screen it plays on.
What is 3D anamorphic advertising?
3D anamorphic content uses CGI animation to create the illusion of depth on a flat LED screen. When viewed from the right angle, the visual appears to break out of the screen. Objects seem to float, fall, or move toward you in real space.
It works best on L-shaped or corner LED screens, where two surfaces meet and the illusion of a third dimension becomes most convincing. Singapore has several premium 3D anamorphic billboard locations, including screens on Orchard Road, the CBD, and Changi Airport.
The technology is not new. What separates good 3D anamorphic content from forgettable content is the idea behind it.
Our angle
Anyone can make something pop out of a screen. The question is whether people will care when it does.
Most 3D anamorphic content in Singapore follows the same pattern: brand logo, product reveal, dramatic exit. It looks impressive the first time. By the third time you see it, it reads as wallpaper.
We approach every anamorphic brief the same way we approach every brief. What is the one thing this brand needs to say? What would make a stranger stop walking and actually watch? What gives them a reason to film it and share it? The illusion is the tool. The idea is the work.
What we deliver
Creative concept
We develop the idea before we open any software. What should happen, why it should happen, and what makes it worth stopping and sharing.
3D CGI production
High-end animation built to the spec of your screen. L-shaped, single panel, or custom configuration. You will be able to see the content in action digitally when we build a prototype for you.
Screen-ready output
Final files formatted for your media owner or display partner. We handle the technical spec so you don't have to.
Content system and extensions
The anamorphic film cut for social, digital ads, and campaign assets. One production, multiple formats, to scale your campaign. We'll work with your media buying team or media owner directly, and can advise on screen recommendations in Singapore if you need them.
We've done this
Our anamorphic work for Samsung, produced for JCDecaux Australia at Melbourne Southern Cross Station, ran on one of the highest-traffic screens in the country. The brief was brand visibility at scale. The answer was a 3D visual built around the product, designed to stop commuters and earn a second look.
With Clemenger and JCDecaux Australia, we turned Dan Murphy's brand mascot's gaze into a bold anamorphic activation, delivered start to finish in under two weeks.
Frequently asked
FAQ
How much does 3D anamorphic content cost in Singapore?
Production cost depends on the complexity of the concept, length of the animation, and number of output formats. Most projects sit between SGD 8,000 and SGD 30,000 for production. Media placement is separate, and depends on your screen choice and duration.
Which screens in Singapore support 3D anamorphic advertising?
L-shaped and corner LED screens give the strongest illusion. Key locations include Orchard Road, the CBD, Bugis, and Changi Airport Terminal 2. We can advise on which screen suits your campaign and connect you with the right media owner.
How long does it take to produce 3D anamorphic content?
A typical production timeline is four to six weeks from approved concept to final delivery. Rush timelines are possible depending on complexity. Talk to us early if you have a fixed launch date.
Can the same content be used across other formats?
Yes. We build every anamorphic project with extensions in mind. The hero animation can be cut for social, adapted for digital ads, and repurposed for event screens or retail displays.
Do you work with brands outside Singapore?
Yes. We work with regional brands across Asia and beyond. Production is handled from Singapore, and we can produce content for screens in other markets.
Have a campaign in mind? Send us what you have, even a rough idea of what you want to achieve. We'll come back with honest thoughts on whether 3D anamorphic is the right direction, and what we can do with it.