KFC - Oiishi Zinger
To launch KFC Singapore’s Oiishii Chicken Range during the holiday season, we created an animated campaign designed to turn travel FOMO into JOMO. Rather than competing with peak-season travel chaos, the campaign invited audiences into Chikin Land, a dream-like anime world inspired by a world people escape to, a place where sun, snow and sakura flowers coexist in perfect harmony. Our Oiishii campaign delivered 650–1200% higher engagement per post, accounting for up to 80% of total likes from just 8% of total content posted.
To launch KFC Singapore’s Oiishii Chicken Range during the holiday season, we created an animated campaign designed to turn travel FOMO into JOMO. Rather than competing with peak-season travel chaos, the campaign invited audiences into Chikin Land, a dream-like anime world inspired by a world people escape to, a place where sun, snow and sakura flowers coexist in perfect harmony.
Our Oiishii campaign delivered 650–1200% higher engagement per post, accounting for up to 80% of total likes from just 8% of total content posted.
