Animated Video Examples (With Styles + When to Use Them)

Why Businesses Use Animated Video Today

Animation is one of the most effective ways to communicate complex ideas quickly, visually, and emotionally.

Whether you're launching a product, explaining a feature, or building brand personality, an animated video makes it easier for people to understand and remember your message.

Animation helps businesses:

• Simplify complex concepts
• Stand out in crowded feeds
• Build emotional connection
• Drive higher engagement than static visuals

In short: animation turns your message into a story your audience feels.

Best Animated Video Styles for Business (With Examples)

Below are the most popular (and most effective) animation styles used by brands — plus when to choose each.

1. Explainer Video Animation

Best for: SaaS, startups, apps, tech platforms

Purpose: Break down how your product works in a clear, story-led way.

Example structure:

• Problem your audience faces
• How your product solves it
• Key features (shown visually)
• Call to action

Why it works: Explainer videos make abstract ideas easy to understand — especially for software or new technologies.

2. Product Demo Animation

Best for: Apps, physical products, hardware, IoT, consumer tech

Purpose: Show how your product works without filming anything.

What it looks like:

• UI screens animated smoothly
• Close-ups of product functions
• 3D walkthroughs
• Before/after comparisons

Why it works: You can highlight features with clarity and style — no studio, no actors, no camera gear needed.

3. Brand Story Animation

Best for: Companies with emotional messaging or mission-driven values

Purpose: Build connection, identity, and trust.

Common storytelling approaches:

• Origin story
• Vision and mission
• Customer journey
• Purpose-driven narrative

Why it works: It turns your brand into a character — one your audience can root for.

4. Animated Social Media Ads

Best for: Awareness campaigns, product releases, promo bursts

Platforms: TikTok, Reels, YouTube, LinkedIn, X

Formats that work:

• 6–15 second punchy animations
• Looping motion graphics
• Animated typography slogans

Why it works: Social audiences scroll fast — animation stops the scroll.

5. 3D Product Animation

Best for: Premium products, architecture, cosmetics, engineering, furniture

Purpose: Showcase product form, texture, and function in a cinematic way.

Highlights:

• Highly realistic visuals
• Can show things not possible to film
• Perfect for luxury, tech, or detail-driven brands

Why it works: 3D gives your audience the feel of the product before they ever touch it.

6. Animated Data Visualization

Best for: Financial reports, sustainability impact, research organizations, ESG communication.

Purpose: Turn raw data into visual clarity and emotional meaning.

Why it works:People don’t connect with numbers — they connect with stories.

Which Animation Style Should Your Business Choose?

Real Impact: What Businesses Gain from Animation

• Higher brand recall
• Better conversion rates on landing pages
• More engaging pitch decks
• Clearer product communication
• Stronger emotional brand identity

Animation helps your audience understand faster — and remember longer.

Ready to Create Your Business Animation?

Whether you're launching a product, scaling brand awareness, or simplifying your message, the right animation style can make your communication clear, memorable, and compelling.

At Elliemotion, we create purpose-led animated videos that combine:

✔ Storytelling

✔ Design

✔ Motion

✔ Strategic messaging

Explore our selected works:

👉 WORKS

Or start a project conversation:

👉 GET IN TOUCH

Let’s bring your message to life — with animation that moves people.

Frequently Asked Questions

1. How long should a business animated video be?

Typically 45–90 seconds for explainers, 6–15 seconds for social ads.

2. How long does production take?

2–6 weeks depending on complexity, style, and script.

3. Is animation more effective than live-action?

When explaining ideas or software, yes — animation communicates faster and clearer.

4. Do I need a script?

 If you don’t have one, we’ll help craft it — script and story are included in the process.