Corporate Video Singapore: How We Told ANZ's 50-Year Story

ANZ has been in Singapore for 50 years. An anniversary like that deserves more than a standard corporate video.

A Milestone Worth Telling Well

ANZ wanted something that felt like turning the pages of a book. Not a highlight reel. A real story, built from archival imagery, animation, and the people who lived it.

Building the Story Structure

We combined archival footage, animation, and personal anecdotes from people who'd been part of the company's history in Singapore. Voiceover and on-screen typography carried viewers through three chapters: where ANZ started, where it stands today, and where it's headed next.

Why Corporate Video Works for Milestones Like This

A written history gets read once. A corporate video gets watched at the event, shared internally, and used for years after. For a company marking an anniversary in Singapore, that's a lot of mileage from one piece of content.

Why Animation Can Beat a Standard Corporate Video

Most corporate video production leans on interviews and b-roll footage. ANZ's fifty-year history didn't have usable footage for every chapter. Animation filled those gaps, and gave the newer chapters their own fresh visual language. Companies searching for a corporate video don't have to default to straight live-action. Animation turns gaps in your archive into a creative strength, and gives the finished film a distinct look no competitor can copy.

What We Learned

The hardest part wasn't the animation or the archival footage. It was deciding what to leave out. Fifty years can't fit into eight minutes. We built the edit around ANZ's founding purpose, then let everything else serve that one idea.

Thinking About a Corporate Video for Your Company?

Get in touch and we'll walk you through how we'd approach your story.