Generative brand visual system
Generative Brand Visual System
A hybrid AI-assisted visual system combining generative imagery with motion design and CGI, built to support Crypto.com’s high-volume, always-on campaign needs without losing brand consistency.
The challenge
Crypto.com needed a scalable visual system that could support always-on content production while maintaining brand consistency and motion quality, without defaulting to one-off executions for every new campaign push.
1 visual system, always-on content
Snapshot of the production approach
Our approach
- Started with concept and art direction before generating moodboards and key visuals, keeping the creative direction brand-led from the first pass.
- Used generative imagery for key elements and environments, with prompt systems built to keep style consistent across a high volume of outputs.
- Integrated motion design, CGI, and text onto the generated visuals, then refined and finalised a master key visual and video before producing static and video adaptations across formats.
Where AI helped
Generated key visual elements and environments, maintained style consistency through prompt systems, and supported faster content creation at scale.
Where the team took over
Motion design and CGI integration, brand-led art direction and refinement, and manual QC to ensure every output met the polish and consistency bar.
The result
The system shifted Crypto.com from one-off executions to a repeatable visual production line: faster turnaround for always-on campaigns, visual consistency across formats, and less reliance on heavy CGI builds for every new push.
More work
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