Ellie Motion / AI Practice
Human direction. AI-accelerated production.
AI video, animation, and content production for brands in Singapore.
Ellie Motion is an established commercial video and motion studio in Singapore. This is our AI-focused practice, holding the same creative standards, built on production systems that move faster without handing the thinking to a machine.
What we do
Production systems, not shortcuts.
We build character systems, explainer formats, and CGI campaigns the traditional way, with strong concepts, clear direction, and disciplined craft, and use AI tooling where it genuinely compresses timelines: ideation, previsualisation, iteration, and asset variation. The creative decisions stay human. The grind doesn't have to.
Selected work
Different brands. Different problems. Same process.
Animation productionOishii Burger & Bites: Chikin Land
A dream-like anime world, "Chikin Land," built to launch KFC’s limited-time Oishii Burger & Bites range, blending stylised fantasy environments with crave-worthy food realism across film, social, and OOH.
Generative brand visual systemGenerative Brand Visual System
A hybrid AI-assisted visual system combining generative imagery with motion design and CGI, built to support Crypto.com’s high-volume, always-on campaign needs without losing brand consistency.
Event content productionGala Event Content Production
A fully AI-assisted content production for a Deloitte Australia event in Thailand, generating consistent locations, sets, and talent across different wardrobes.
FMCG / feminine hygieneSafety Guard: "Micro-World" Rebrand Campaign
A CGI rebrand campaign relaunching Laurier's panty range as Safety Guard, using a "micro-world" creative device to make breathability, fast absorption, and leak protection visible at extreme close range.
FIFA World Cup 2026: Fan Stories
Two personal AI-assisted short films connecting everyday fans to the World Cup, one in Japan, one in Scotland, each built around a real family story.
Event content productionATx Summit 2026: A Living Thread
A highlight film for ATx Summit 2026 built around one visual device, a living thread that runs through every speaker and moment, turning a full day of separate sessions into one connected story.
The Practice
What we test when nobody's briefing us.
Alongside the commercial work, we run an ongoing practice of AI and workflow experimentation: render pipelines, internal tools, and community and passion projects.
Let's talk
Not sure where to start?
That's usually where we do our best work. We will come back with honest thinking on what it needs, and what we can do with it.